Your privacy is important to us at SmileDent. We will only use your personal information to administer your account. The protection, confidentiality and integrity of your personal data are our prime concerns. This privacy notice explains what personal information we collect from you when you interact with our products and services, and how we use this information.
We will inform you of any future changes to our processing purposes or our Privacy Policy.
SmileDent, SmileDent Laboratory and SmileDent ERP provides a solution for efficient management and interaction with the daily tasks within the clinic and laboratory – in the website and mobile applications. This Privacy Notice applies to these services and the relating platforms.
We need certain personal information to be able to offer you the best experience and to keep you informed of our products and services. You provide this data directly, for instance when you create an account or come by to our clinic.
When you come to our clinic, as a partner, customer or as an employee you will be created (optionally) an account to login in our system, website and mobile applications. For that we process the following details:
We are not tracking your location in this application.
We only use your data for the purposes for which it was collected and, where relevant, to meet local legal obligations. We use your personal data for the following purposes:
Performance of agreements with users. To provide you with a performant way to use clinic’s and laboratory’s services
Customer support. We use your information to support you in your use of our products and services. This includes the use of personal information to diagnose product problems, rectify erroneous transactions and provide other customer support related services.
Customer engagement and communication. We use your information to communicate with you via email, SMS text or other electronic media for instance on service-related matters, such as invoices. Other instances where we engage with you include confirming the opening of an account, resolving complaints.
Marketing. We would like to send you information which may be of interest to you, about our products and services and those of other companies (in so far as you have consented to this) that may be of interest to you. We communicate with you via email, SMS text or other electronic media. You have the right at any time to stop us from contacting you for marketing related purposes. Depending on your preferences, you can unsubscribe, change your settings on-line or contact our Customer Support team to do so.
Safety, security and dispute settlement. We use your details to protect the security, integrity and safety of our products, services and customers. This includes processing in the context of detecting and preventing fraud, theft and other misuse of our services. We may also use personal information in the context of dispute settlements, to enforce our agreement with you, to enforce our rights towards third parties or defend ourselves against any third party claims or allegations.
Legal obligations. We may process your information in relation to a legal obligation. This includes cases where we must comply with requests from competent authorities, administrative obligations and in cases involving legal disputes.
Improving and personalising our products and services. We use your personal information to improve our products and services. Clicking behaviour and search results on our website can for instance help us to prioritise or identify new product features.
General business process execution, internal management and management reporting. To be able to run our business, we also use your personal information for general business processes. This includes processing your information for archiving, insurance and other administration related purposes, management reporting or processing in relation to audits.
Your personal information is not shared with any third party and is being used only inhouse.
Your personal data is mainly processed by our staff in the Netherlands, Romania and the Moldova. We may also share data with our affiliates in the context of operating our business, providing our services and other processing purposes as outlined in this Privacy Notice. Our affiliated offices are located in the Moldova and Romania. For hosting and maintenance purposes your personal data is located in the Netherlands.
To the extent any other personal data will be transferred to a country outside the European Union or an international organisation, we will make sure that this only happens to such countries and international organisations that ensure an adequate level of protection, have put appropriate safeguards in place to protect your data and your rights in accordance with the EU privacy law (GDPR), or as is otherwise allowed under the GDPR.
We will retain your personal information only for as long as is necessary for the purposes for which the information was collected, or as long as is required pursuant to law.
If you do not use your account for more than 18 months, we will mark it in our database as “inactive”. We will then no longer actively use your account information, e.g. to inform you on our products and services, but will archive the account to be able to easily re-activate it should you wish to use our services again in the future.
In case you wish to close your account, please contact our Customer Support team. Upon closure, we will remove your personal information without undue delay except for information that we are obliged to keep pursuant to law. For instance in order to meet statutory administrative retention obligations, we need to keep some of your account related information (e.g. copies of invoices and receipts), for seven years.
Data may be retained longer in cases where it is used in relation to a legal claim or is used in relation to a valid legal process.
We only collect and process your personal data when there is a lawful basis to do so. The lawful basis we rely on in this respect includes:
If you have questions or concerns about the way in which we use your personal data, please contact Customer Support through for assistance. You may also contact our Data Protection Officer (DPO) via info@smiledent.md
If you feel that an issue has not properly been resolved, you also have the right to lodge a complaint with the supervisory authority.
Smiledent Assets SRL, c.f. 1019600023194, with representative addresses:
- str. Ismail, Chisinau, Moldova
- Str. Arcu 18, Iasi, Romania
- str. Giacomo Puccini 8A, Bucharest